Liverpool-based company, The Webinar Vet, which provides online veterinary Continued Professional Development (CPD), forecasts a 50% uplift in webinar consumption as a result of introducing artificial intelligence (AI), with support from LCR Activate.

Founded in 2010, The Webinar Vet is a leading provider of high-quality webinars to those working within the veterinary industry. The site enables users to complete CPD at a time that fits around their own schedules and commitments.

The company has worked with the part-ERDF funded Activate programme to develop an AI-driven platform with algorithms that put the right webinars, in front of the right audience, at the right time to drive user base and international growth.

Prior to joining the programme, The Webinar Vet’s existing website collected a lot of valuable data, however, it wasn’t sophisticated enough to analyse it, which was ultimately halting growth.

Luke Curtis, Financial Director at the Webinar Vet, said:

“In the age of big data, consumer behaviour is constantly evolving, from how we consume information, to when and why. Online communities are no different – our users now expect a hyper-personalised approach at all touchpoints.”

Working with Activate delivery partner Liverpool John Moores University (LJMU), The Webinar Vet has now developed an intuitive AI platform that speaks to the user and gives actionable insights to help inform the business model. The company predicts that this new approach will at least double its webinar consumption and therefore increase new memberships and retention

“We went through the Activate programme at a crucial stage in our growth plan,” said Luke. “The LJMU team has been pivotal in opening us up to new and advanced technologies that will enable us to make accurate recommendations and referrals based on each individual users’ behaviour. In doing this, we are improving user experience and we predict that this will increase our webinar consumption by at least 50%, allowing us to compete on an international scale.”

Jonathan Clark, Business and Technology Manager at LCR Activate said: “We are very pleased to have supported The Webinar Vet in its journey to becoming AI-driven. With the technology in place, the company will have greater visibility and analysis of the data it is collecting, which in turn will help it make better-informed business decisions. We are expecting big things from The Webinar Vet in the next 12 months, so watch this space.”

Since completing its work with Activate, The Webinar Vet has applied for other growth packages, including the Scale-Up Programme through InnovateUK, to boost its UK growth even further, while expanding into international markets, too.